AI សម្រាប់ការលក់
បិទការលក់បានច្រើនជាងមុនដោយប្រើ AI
រយៈពេល: 3 ម៉ោង
Week 4 Training Session
កម្មវិធីសិក្សា
ផ្នែកទី 1: AI ក្នុងការស្រាវជ្រាវអតិថិជន (45 នាទី)
✓ Customer Research & Lead Generation
✓ AI Tools for Market Intelligence
ផ្នែកទី 2: សរសេរការផ្សព្វផ្សាយ (45 នាទី)
✓ Product Descriptions with ChatGPT
✓ Marketing Copy & Ad Scripts
ផ្នែកទី 3: បង្រៀនជាក់ស្តែង (90 នាទី)
✓ Sales Pitch Creation
✓ Follow-up Messages Strategy
👥 Meet Our Expert Team
Sreyleak Yem
Founder & CEO
Vichika Theang
Digital Media Partner
Sam Ath Sok
Brand Story Mentor
🏢 BuildU Mission
BuildU helps learners, small entrepreneurs, and families transform their lives using AI, creative tools, and personal growth strategies. We do this through content, community, and real-life training created by Cambodians, for Cambodians.
👨💻 Sreyleak's Expertise
Education: Techno Graduate 2005
Experience: 20+ Years in IT & Web Development
Focus: E-commerce, AI, New Technologies
🏆 Key Achievements
- E-commerce websites for French & UK markets
- ERP System Stock Plus
- Online Bus Ticket Booking System
- Flight Schedule Management System
- E-Visa Cambodia Platform
- BNI CNC Event Registration & Check-in System
Connect with BuildU:
📱 Telegram: 086 653 888 (@sreyleakyem) • 📘 Facebook: @BuildUbySreyleakYem
ស្គាល់អតិថិជនរបស់អ្នកកាន់តែស៊ីជម្រៅ
ប្រើ AI ដើម្បីយល់អំពីតម្រូវការ និងបញ្ហារបស់អតិថិជន
AI សម្រាប់ស្រាវជ្រាវអតិថិជន
មុនប្រើ AI
- ❌ ចំណាយពេលច្រើនម៉ោង
- ❌ ព័ត៌មានមិនពេញលេញ
- ❌ ពិបាកវិភាគទិន្នន័យ
- ❌ Insights មិនស៊ីជម្រៅ
ប្រើ AI
- ✅ រហ័សក្នុងរយៈពេលនាទី
- ✅ ព័ត៌មានលំអិត និងទូលំទូលាយ
- ✅ វិភាគដោយស្វ័យប្រវត្តិ
- ✅ Actionable Insights
🎯 អ្វីដែលអ្នកអាចធ្វើបាន:
ឧទាហរណ៍ Prompt: Customer Research
📝 PROMPT TEMPLATE:
"Analyze the typical pain points of [small business owners in Cambodia] in [retail industry]. What are their main challenges and how can [inventory management software] solve them? Please provide: 1. Top 5 pain points 2. Impact on their business 3. How our solution addresses each point 4. Potential objections and responses"
💡 Tips សម្រាប់ Prompt ល្អ:
- ✓ បញ្ជាក់ Target Audience ច្បាស់លាស់
- ✓ កំណត់ឧស្សាហកម្ម និងបរិបទ
- ✓ សួរសំណួរជាក់លាក់
- ✓ ស្នើសុំ structured output
AI Tools សម្រាប់ Lead Generation
ChatGPT
- • រកទីផ្សារគោលដៅ
- • វិភាគទិន្នន័យ
- • បង្កើត ICP
- • Lead Scoring
Perplexity AI
- • រកព័ត៌មានក្រុមហ៊ុន
- • Market trends
- • Competitor analysis
- • Real-time data
LinkedIn + AI
- • Profile analysis
- • Connection insights
- • Personalization
- • Outreach timing
🚀 Lead Generation Workflow
បង្កើត Content ដែលលក់បាន
Product descriptions, ads, emails ដែលបំប្លែងជា sales
AIDA Framework + AI
A - Attention
ទាក់ទាញចំណាប់អារម្មណ៍
I - Interest
បង្កើតការចាប់អារម្មណ៍
D - Desire
បង្កើតតម្រូវការ
A - Action
ជំរុញឱ្យធ្វើសកម្មភាព
📝 AIDA PROMPT:
"Write a product description using AIDA framework for [Product Name]: Product: [Details] Target: [Audience] Benefit: [Key Benefits] Format: - Hook (Attention) - Problem (Interest) - Solution (Desire) - CTA (Action) Tone: Professional yet friendly. Max 150 words."
ឧទាហរណ៍: Product Description
📝 INPUT PROMPT:
"Write a compelling product description for [Smart POS System] targeting [small retail shops in Phnom Penh]. Key Features: - Inventory tracking - Sales analytics - Customer management - Mobile app integration Benefits: - Save 5 hours/week - Reduce stock errors by 90% - Increase sales by 25% Tone: Professional, trustworthy, results-focused Include: Strong CTA Length: 120-150 words"
✨ គន្លឹះសំខាន់:
ប្រភេទ Marketing Copy
Email Marketing
- • Welcome emails
- • Promotional campaigns
- • Newsletter content
- • Re-engagement emails
Social Media
- • Facebook posts
- • Instagram captions
- • LinkedIn articles
- • TikTok scripts
Landing Pages
- • Hero sections
- • Feature descriptions
- • Testimonials
- • CTAs
Advertisements
- • Google Ads copy
- • Facebook ads
- • Video scripts
- • Display banners
ជំនាញលក់ជាក់ស្តែង
អនុវត្តពិតប្រាកដជាមួយ AI
រចនាសម្ព័ន្ធ Sales Pitch
📝 SALES PITCH PROMPT:
"Create a 3-minute sales pitch for [Product/Service]: Company: [Prospect company name] Industry: [Their industry] Challenge: [Their main problem] Our Solution: [How we solve it] Results: [Expected outcomes] Structure: 1. Opening: Attention-grabbing question or stat 2. Problem: Their pain point (empathy) 3. Solution: Our product/service 4. Proof: Case study or testimonial 5. Close: Clear next step Tone: Confident, consultative, not pushy Include: 2 questions to engage prospect"
អនុវត្តជាក់ស្តែង: រៀបចំ Sales Pitch
🎯 វិធីសាស្រ្ត (30 នាទី)
1️⃣ ចែកក្រុម 3-4 នាក់
2️⃣ ជ្រើសរើស scenario មួយ
3️⃣ ប្រើ ChatGPT រៀបចំ pitch (10 នាទី)
4️⃣ Practice delivery (10 នាទី)
5️⃣ Present (10 នាទី)
Scenario A
លក់ Accounting Software ទៅ SME
Scenario B
លក់ Digital Marketing ទៅ Restaurant
Scenario C
លក់ HR Software ទៅ Factory
📋 វាយតម្លៃលើ:
Follow-up Messages Strategy
📧 Follow-up Rule of 3
✅ ត្រូវធ្វើ
- • Personalize every message
- • Add value each time
- • Keep it brief
- • Clear next step
- • Show genuine interest
❌ មិនត្រូវធ្វើ
- • Copy-paste templates
- • Too pushy or desperate
- • Too long emails
- • No clear CTA
- • Generic messages
Follow-up Message Prompts
📧 After First Meeting:
"Write a follow-up email after meeting with [Name] about [topic]. Recap: [key points discussed]. Next step: [proposed action]. Tone: professional, grateful. Include: case study link. Max 150 words."
📧 After No Response:
"Create a polite follow-up for prospect who hasn't responded in 2 weeks. Reference: previous discussion about [topic]. Add value: [new insight/resource]. Soft CTA. Tone: helpful not pushy. Max 100 words."
📧 After Demo/Presentation:
"Draft follow-up after demo of [product]. Address concern about [objection]. Reinforce benefits: [key benefits]. Include: ROI calculator. Propose: meeting to discuss implementation. Tone: confident, helpful."
អនុវត្តជាក់ស្តែង: Follow-up Scenarios
🎯 វិធីសាស្រ្ត (30 នាទី)
ជ្រើសរើស scenario និងសរសេរ follow-up sequence (3 emails)
Scenario 1
Interested but Hesitant
Prospect likes the product but needs more time to think
Scenario 2
Price Objection
Says "too expensive" but showed interest in features
Scenario 3
Approval Needed
Loves it but needs boss/team approval
✍️ សរសេរ 3 Emails:
1️⃣ Email #1: Send within 24 hours
2️⃣ Email #2: Send after 3-5 days
3️⃣ Email #3: Final follow-up after 7 days
ដោះស្រាយការបដិសេធដោយ AI
Common Objections
💰 "Too expensive"
Focus on ROI, payment plans
⏰ "Not right time"
Show cost of waiting
🤔 "Need to think"
Address hidden concerns
👥 "Need approval"
Help make case to decision maker
📝 OBJECTION HANDLING PROMPT:
"Help me respond to this objection: '[specific objection]' Context: - Product: [product name] - Their situation: [context] - What they value: [priorities] Provide: 1. Empathetic acknowledgment 2. 3 ways to reframe the objection 3. Questions to uncover real concern 4. Suggested response (150 words) Tone: Understanding, not defensive"
AI Sales Toolkit Summary
🔍 Research
- • Customer personas
- • Market analysis
- • Competitor intel
- • Lead qualification
✍️ Content
- • Product descriptions
- • Sales emails
- • Ad copy
- • Social posts
💬 Engagement
- • Sales pitches
- • Follow-ups
- • Objection handling
- • Personalization
⚡ Key Takeaways
✓ AI saves time
Minutes instead of hours
✓ Better personalization
Tailored to each prospect
✓ Data-driven insights
Make informed decisions
✓ Consistency
Quality at scale
Best Practices: AI + Human Touch
AI ជំនួយ, មនុស្សជាអ្នកសម្រេចចិត្ត
AI is a tool, not a replacement
✅ DO
- ✓ ប្រើ AI ជា starting point
- ✓ Edit និង personalize output
- ✓ Test different approaches
- ✓ រក្សាសម្លេងរបស់ brand
- ✓ Verify facts និងព័ត៌មាន
- ✓ Add human empathy
❌ DON'T
- ✗ Copy-paste without editing
- ✗ ភ្លេចពិនិត្យអក្ខរាវិរុទ្ធ
- ✗ ស្លោករំលងការ personalize
- ✗ ពឹងផ្អែក 100% លើ AI
- ✗ Ignore customer feedback
- ✗ Mass send without review
💡 Pro Tip:
The best salespeople use AI to do research and drafting faster, then add their own personality, insights, and genuine care for the customer.
Final Project: Complete Sales Package
🎯 Final Assignment
បង្កើត Complete Sales Package ដោយប្រើ AI
Part 1: Research (30%)
- ✓ Customer persona (detailed)
- ✓ Market analysis summary
- ✓ Top 3 pain points identified
- ✓ Competitor comparison
Part 2: Content (40%)
- ✓ Product description (150 words)
- ✓ Sales pitch (3 minutes)
- ✓ 1 promotional email
- ✓ 2 social media posts
Part 3: Follow-up Strategy (30%)
- ✓ Follow-up sequence (3 emails)
- ✓ Objection handling scripts (top 3)
- ✓ Success metrics defined
Deadline: Present to class next week | Format: Google Slides or PDF
សំណួរ?
សូមសួរគ្រប់សំណួរដែលអ្នកមាន!
📧 Email: buildu.sreyleakyem@gmail.com
💬 Telegram: https://t.me/@sreyleakyem or https://t.me/+mRXayt-UMe9hN2U1
📚 Resources: https://buildu.stockplus.asia/Week4-sales_training_presentation.html
អរគុណ!
សូមអោយអ្នកទាំងអស់គ្នាទទួលបានជោគជ័យក្នុងការលក់ អាជីវកម្មអ្នករីកចម្រើន ជួយសេដ្ឋកិច្ចជាតិ!
Remember:
AI ធ្វើឱ្យអ្នកកាន់តែរហ័ស, ប៉ុន្តែការយកចិត្តទុកដាក់របស់អ្នក
ធ្វើឱ្យអ្នកលេចធ្លោ!