🚀 Grow Online Smarter with Free AI Tools

Transform Your Digital Marketing in 2025

Save 21+ Hours Per Week • Increase ROI by 400% • All Free Tools

Presented by BuildU

Media Partners: Vichika Theang • Sam Ath Sok (Brand Story Mentor)

👥 Meet Our Expert Team

Sreyleak Yem

Founder & CEO

Vichika Theang

Digital Media Partner

Sam Ath Sok

Brand Story Mentor

🏢 BuildU Mission

BuildU helps learners, small entrepreneurs, and families transform their lives using AI, creative tools, and personal growth strategies. We do this through content, community, and real-life training created by Cambodians, for Cambodians.

👨‍💻 Sreyleak's Expertise

Education: Techno Graduate 2005

Experience: 20+ Years in IT & Web Development

Focus: E-commerce, AI, New Technologies

🏆 Key Achievements

E-commerce websites for French & UK markets
ERP System Stock Plus
Online Bus Ticket Booking System
Flight Schedule Management System
E-Visa Cambodia Platform
BNI CNC Event Registration & Check-in System

Connect with BuildU:

📱 Telegram: 086 653 888 (@sreyleakyem) • 📘 Facebook: @BuildUbySreyleakYem

📋 Today's Agenda

🎯 Content Creation

AI-powered writing, design, and scheduling workflows

📧 Email Automation

Smart sequences that convert 2x better

🎥 Video Multiplication

Turn 1 recording into 10+ content pieces

🔍 SEO Strategy

Rank higher with AI keyword research

📊 Analytics

AI-powered insights and reporting

🤖 Complete Automation

"Set it and forget it" marketing systems

💡 Why AI Tools Matter Now

84%

of marketers use AI tools

21hrs

saved per week

400%

ROI increase

FREE

all tools we'll show

The Challenge:

Creating content takes forever
Managing multiple platforms is overwhelming
Tracking ROI is complicated
Small budgets, big expectations

The Solution: AI Automation

🛠️ Essential Free AI Tools

Content & Writing

ChatGPT

Blog posts, social content, emails

Claude AI

Research, analysis, creative writing

Grammarly

Grammar, tone, clarity improvements

Visual & Design

Canva

Graphics, templates, brand materials

DALL-E 2

AI-generated images from text

Unsplash

High-quality stock photography

🎯 Content Creation Workflow

Step 1: Ideation with ChatGPT

"I run a fitness coaching business. Generate 7 Instagram post ideas for this week focusing on motivation, workout tips, and nutrition."

Step 2: Design with Canva

• Use Instagram templates • Apply brand colors • Add ChatGPT content • Export optimized formats

Step 3: Schedule with Buffer

• Upload all content • Schedule optimal times • Add hashtags • Track performance

Result: 6 hours → 2 hours per week

📧 Email Marketing Automation

The Setup

ChatGPT Prompt

"Write a 5-email welcome sequence for my 'Digital Marketing Basics' course. Keep each under 200 words."

Mailchimp Setup

• Automation trigger
• 2-day intervals
• Personalization tags

The Results

43%

Open Rate

12%

Click Rate

vs Industry Average:
21% open rate, 2.6% click rate

🎥 Video Content Multiplication

1 Recording = 10+ Content Pieces

🎬 Step 1: Record with Loom

10-minute product demo with screen + webcam

✂️ Step 2: Edit with Descript

• Auto-transcribe • Remove filler words • Cut into 3 clips • Generate audiogram

🎨 Step 3: Thumbnails with Canva

Create compelling thumbnails for each platform

Output: 3 YouTube videos + 1 podcast episode + 6 social posts

🔍 SEO Strategy with AI

Research Process

Ubersuggest Research

• Primary keyword: "small business marketing tips"
• 1,300 searches/month
• Difficulty: 35

ChatGPT Content Plan

"Write a blog post outline for 'Small Business Marketing Tips for Beginners'. Include SEO headings and 2,000 words."

Results After 60 Days

#8

Google Ranking

850

Monthly Clicks

15% increase in overall site traffic

🤖 Complete Automation Setup

"Set It and Forget It" System

📝 Content Pipeline

Monday: Generate ideas
Tuesday: Create visuals
Wednesday: Schedule all

🎯 Lead Generation

Landing page → Zapier → Mailchimp → Auto-sequence

📊 Analytics

Automatic weekly reports via Zapier integration

Time Investment: 2 hours setup → Saves 21 hours/week ongoing

💰 ROI Calculator

Time Investment vs. Savings

29hrs

Before AI

8hrs

With AI Tools

21hrs

Time Saved

$4,200

Monthly Value

Tool Costs: $0 (all free tiers) • Net ROI: $4,200/month

🎬 Live Demo Time!

💻

Let's Create Content Together

We'll demonstrate:

ChatGPT prompt engineering
Canva template customization
Buffer scheduling setup
Zapier automation creation

🧩 Prompt Levels & Structures!

Level	Type	Structure Format	BuildU Format Example	Strength
🟤 Basic	Standard Prompt	Write about [something]	“Write about AI tools.”	May work, but too general. Learners won’t get focused results.
🟡 Better	Effective Prompt	[Action] + [Topic/Goal]	“Write a Facebook post in Khmer about BuildU's AI Toolkit class.”	Works well for short tasks like posts or captions.
🟢 Strong	Quality Prompt	[Action] + [Details] + [Tone] + [Platform/Audience]	“Write a short, friendly Facebook post in Khmer to promote BuildU’s free AI training for women. Include hashtags and location (Phnom Penh).”	Clear, specific, and ready-to-use content.
🔵 Strategic	Smart Prompt	[Action] + [Variations] + [Style] + [Goal]	“Create 3 versions of a Khmer caption to promote BuildU’s AI Toolkit class: 1 for Facebook, 1 for Telegram, and 1 for a poster. Use friendly tone, add CTA.”	Saves time and matches the right format per platform.
🟣 Expert	Prompt Engineering	[Role Instruction] + [Multi-Step Task] + [Template]	“Act as a Khmer AI trainer. Create a script to promote BuildU’s AI Toolkit class in Khmer. Then write 3 comment replies to FAQ from learners.”	High control, flexible, reusable in business.

📅 Implementation Timeline

Week 1: Foundation

• Set up Google Analytics
• Create tool accounts
• Define brand guidelines

Week 2: Content Systems

• Create Canva templates
• Write reusable prompts
• Set up posting schedule

Week 3: Automation

• Connect tools with Zapier
• Set up email sequences
• Create tracking systems

Week 4: Optimization

• Review performance data
• A/B test approaches
• Scale what works

🎯 Your Action Steps

📱 Immediate (Today)

Sign up for 3 tools from different categories
Write your first ChatGPT content prompt
Create one piece of content using our workflow

📅 This Week

Set up complete content creation pipeline
Schedule 1 week of social media posts
Connect Google Analytics to website

🗓️ This Month

Implement full automation workflow
Track and measure results
Optimize based on performance data

📊 Quarterly Review

Analyze ROI and time savings
Consider upgrading to paid versions
Share results with stakeholders

📚 Resource Links

🤖 AI Writing

• ChatGPT: chat.openai.com
• Claude: claude.ai
• Grammarly: grammarly.com

🎨 Design & Visual

• Canva: canva.com
• DALL-E: openai.com/dall-e
• Unsplash: unsplash.com

📱 Social & Email

• Buffer: buffer.com
• Mailchimp: mailchimp.com
• Hootsuite: hootsuite.com

🔍 SEO & Analytics

• Ubersuggest: neilpatel.com
• Google Analytics: analytics.google.com
• Search Console: search.google.com

🎥 Video & Audio

• Loom: loom.com
• Descript: descript.com
• Audacity: audacityteam.org

🔗 Automation

• Zapier: zapier.com
• IFTTT: ifttt.com
• Notion: notion.so

❓ Questions & Answers

💬

Let's discuss your specific challenges

Common Questions:

Which tools should I start with first?
How do I handle different brand voices?
What if AI-generated content doesn't match my style?
How do I measure the ROI effectively?

🙏 Thank You!

🚀

Ready to grow smarter with AI?

Next Steps:

1. Download the resource guide
2. Join our follow-up session next week
3. Share your results in 30 days

Connect with BuildU:

📱 Telegram: 086 653 888 (@sreyleakyem)

📘 Facebook: @BuildUbySreyleakYem

Presented by BuildU with Media Partners

"The best time to start using AI tools was yesterday.
The second best time is now."